For the IRC’s 2023 International Women’s Day campaign, I was the lead writer on developing strong, bold, empowering, and uplifting campaign messaging that would be utilized across the IRC’s global marketing teams. I collaborated with the Content & Creative team—including designers, content creators, and producers—to strategize, concept, and develop the “Women Won’t Wait” campaign that highlighted the women taking action when conflict and disaster strikes to rebuild their lives, communities, and countries—no matter what barriers they’re up against.

Campaign Slogan: Women Won’t Wait
Tagline: Neither will we. Join women in making change happen this International Women’s Day.

Topline Messaging: Women can’t wait for conflicts and disasters to end, laws to pass or protections to be in place. That’s why they won’t. Women are first responders, humanitarians, activists, advocates, changemakers, peacebuilders.

Women won’t wait for change to happen. They make change happen. This International Women’s Day, will you join them?

Extended Messaging: Women and girls bear the brunt of every crisis. They make up around 50 percent of any refugee, internally displaced or stateless population and face a disproportionate amount of discrimination and violence.

When floods, droughts, and earthquakes strike, it’s women and girls who experience increased gender-based violence and are more at risk of early, child, or forced marriage as a result of the loss of livelihoods.

Yet, women can’t wait for conflicts and disasters to end, laws to pass or protections to be in place to find ways to make themselves, their families, and their communities safer. Instead, they take action.

We’ve seen it in our programs around the world, whether working towards economic empowerment, health, or safety—women won’t wait. Regardless of the barriers they’re up against, IRC staff members, clients, volunteers and partner organizations have gone on to uplift entire communities and create their own futures.

When women can run their own businesses, when young girls are allowed to stay in school, and when women are at the table of every decision that affects their lives, we will start seeing safer, more equitable and peaceful societies everywhere.

At the IRC, we’re committed to fighting for a world where women can stand up, be heard, and choose their own futures. This International Women’s Day, will you join us in elevating their voices and stand with women as they make change happen.