For IJM’s Race to Rescue campaign, I was the lead writer on the project and collaborated with the lead designer to strategize, brainstorm, and concept the theme and messaging for this brand new event during the 2020 COVID-19 lockdown—all within a 24-hour timeframe.

Campaign Slogan: The Race to Rescue
Tagline: One weekend. One race. One mission. Your Move.

Messaging:
On Saturday, June 26, and Sunday, June 27, we’re racing to send rescue to the millions of children trapped in slavery around the world. Join us nationally as we unite as walkers, runners, bikers, and every type of movers.

Whether you take on a 5K through your city, a 10K on the trails, or an entire marathon on your back porch (like this guy), you can help us get one step closer to bringing every single child trapped in slavery to safety. Ready? Commit your miles, recruit your sponsors and start training! Customize your race to make it what you want–run it solo, join a team, or even create your own.

Make it your move, your way!

And you won’t be alone. Leading up to the race, we’ll have coaches equipping you with special training plans, tips, and playlists to motivate you throughout the entire month and help you reach your goals. Together, let’s bring children trapped in slavery and violence to safety. The Race to Rescue is on. Now, it’s your move.

#IJMRacetoRescue